Why Does Your Business Really Need Social Media?
It’s no secret that social media is a valuable tool for independent agencies. These robust networks allow us to make strong connections with our target audience and place relevant advertisements. While these are crucial to a growing business, the importance of social media goes well beyond that.
Customer Service on Social Media
Social media is quickly replacing many customer service departments. It can be easy to make a phone call or send an email to support, but social media is much faster. Businesses are motivated to provide faster, more reliable service because all of their activities are public. This transparency makes the customer service experience better for the customer and helps demonstrate just how much the business cares.
Local Networking Opportunities
Online networking is a great way to meet new people. Social media networks are home to thousands of groups united by common interests; however, you don’t have to hide behind a computer screen to make a connection. Many companies and networking groups use social media to advertise their latest events. By subscribing to several local groups on Facebook or other networks, independent agents can meet some of the most influential people in the area.
Maintaining a business account is just as important as personal branding. Social media allows people to see the real you. Many independent agents friend their clients on social media, using their personal accounts to allow people to get to know them. Creating personal, yet very conservative posts, and posting a lot of pictures can help people feel like they made a longer-lasting connection.
Need Someone’s Contact Information?
It’s never fun when a lead slips away because of a lost business card. Rather than throwing away the opportunity, try finding the person on LinkedIn or Facebook. While you will need an account to gain access to their profile information or send a message, this can be the second chance you needed to make the sale.
At Affordable American Insurance, our goal is to make sure you have all the tools you need to help your business thrive. Contact us today to learn more about how social media is simplifying business.