What Should You Be Posting on Social Media?
Social media is a tricky beast to conquer. While many people think building a following is as simple as friending people on Facebook, the truth is that there is a lot more to it. Being engaging can be an art form, with some people being more adept than others. However, these skills can be learned over time. Before you post another picture of your puppy or write another tweet about the importance of buying insurance, read this guide.
Separate Personal from Business
Before you start perfecting your social media strategy, you need to distance your business from your home life. It is important to keep everything on your business’ social media accounts professional. Staying professional doesn’t just help protect your brand image, it helps you keep everything organized.
Understand What to Post
If you want to rope in new followers, you need to provide them with compelling content that they can interact with. While people can follow links, this shouldn’t be your sole focus when it comes to social media. Instead, concentrate on sparking a conversation or posting sharable content. If you aren’t sure if it is interesting enough to talk about or share, ask yourself “Is this something I would put on my personal page?”
Mix It Up
Your social media content also needs to have a little bit of variety. Only posting links or inspirational photos won’t usually cut it, especially if they all tie in directly to buying insurance. Instead, use a wide variety of content to keep things fresh:
- Did you know/ fun facts
- Thoughtful questions that provoke answers
- Polls to gain insight into your audience
- Links to useful information or industry news (not just your website)
- Images and infographics
Some agents use trending topics or latest news to write social media posts. While commenting on trends can be a fantastic way to show up in the search results, you need to make sure your post is professional and relatable. Never use a hashtag without researching it first or start posting personal opinions on your business social media account.
Get More Sage Advice
Affordable American Insurance prides itself on offering modern marketing tips that all agents can use. To learn more about social media marketing, please contact us today.