Reasons Why You Might Not Be Reaching Your Max Potential – Part 2

 In Becoming an independent insurance agent, Tips for Independent Insurance Agents

To enjoy the greatest financial success as an independent insurance agent, you need to be aware of the things that could affect your performance and that could be affecting your business results. Let’s see what separates an average independent insurance agent from a successful one.

Things That Prevent Independent Insurance Agents from Reaching Success

In part one, we explored three of the most common things that keep independent insurance agents from reaching their business goals. Let’s take a look at four more pitfalls that could get in the way of your success.

Expecting to Succeed Overnight

Overnight results are unlikely no matter what industry you’re in. Think of it as a marathon, rather than a sprint. It takes time and that shouldn’t be disappointing. Not everyone that comes into your office is prepared to buy several products. Sometimes, clients just want some advice or to compare service and prices. Provide great service and be patient. Results will come.

Getting Too Wrapped Up on Product Knowledge

Knowing every single detail about every single product is good, but it’s not all that matters. Your focus should not be on becoming a walking/talking insurance encyclopedia. You want to be able to relate to your clients and empathize, and at the same time, you need to be able to help them with their insurance needs and the solution that suits them best.

The Things That Prevent Independent Insurance Agents from Reaching Success Part II

Talking More Than You Listen

You might be extremely knowledgeable about insurance products but your job, as an independent insurance agent, is not just to blurt out everything you know to a client. This is particularly true among new independent insurance agents. However, it is good to remember that it is not a good practice. Consider that every client that sits at your desk, has different levels of insurance knowledge, so letting out all of your insurance vocabularies might not be as effective as you think.

Listening to your clients’ needs is far more effective than doing all the talking. It also helps you bond, building a trusting relationship, which will help you be more effective when responding to their needs.

 Lacking Passion and Confidence

A big part of being a good salesperson is having passion and showing confidence. When these two elements are lacking, closing a sale can become a very complicated task. As a business owner, no one knows your brand better than you. With some practice, your passion and confidence can shine through and clients will feel drawn in and more comfortable in doing business with you.


Affordable American Insurance is one of the fastest growing independent insurance brokers in Colorado, Utah, and Arizona. Start your business on the right note. Contact us to learn more about our turnkey business model or join AAI today!

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