Thriving on a Tiny Marketing Budget
You’ve probably heard the phrase “you need to spend money to make money” at least once during your career. While we have entered a digital age where people are connecting like never before, people are also spending more on marketing. Whether your agency is looking to cut costs or wants to find innovative ways to boost sales, follow these low-cost marketing tips.
Start with Your Business Cards
Before you start spending money on promotional products or better networking tools, start with the basics. Your business card is often the first impression people have of you as a professional and of your company. While independent insurance agents often feel they need a boring, straightforward design, you can let your creativity flow to create an eye-catching, memorable card. Then, coordinate the rest of your marketing materials to meet the theme.
Build a Website
Your second most important marketing tool is going to be your website. While it can be tempting to build a free site, the more control you have, the better off you will be in the long run. Look for an inexpensive hosting and domain name service. Many services have introductory offers. Then, try to bundle with a visual platform or blogging tool, such as WordPress. These services can help you build a unique website from a template without the use of a designer.
Build Your Social Media Presence
Making profiles on social media accounts is free. While you can often upgrade to premium services or use paid advertising on each network, it is important to remember that these services can be added at any time. Wait until you have some extra funds before utilizing these additional services. In the meantime, encourage your clients to visit you on social media and update each account at least once per day.
Find Free Marketing Tips
At Affordable American Insurance, we want every independent agent to thrive regardless of the marketing budget. Check our blog for new marketing tips several times per week. To learn more about how your business can thrive on a small marketing budget, contact us today.