Snapchat Helps Business Owners Connect
Most people don’t think about Snapchat when they develop a social media marketing campaign for their independent insurance agency. They don’t think of Snapchat because Snapchat’s 100-million user base is mostly consisting of people under the age of 25. While some agents specifically target young adults, it is important to remember that the app is becoming more diverse; many adults use Snapchat to connect with their kids or discover local news.
Snapchat can be a wonderful way to connect with a local audience. Each 10-second video can help provide information about your services, showcase your community outreach efforts, or showcase testimonials. Here are a few creative ideas to help you discover just how much your agency can benefit from having a Snapchat.
Make a Connection
Like all social media, Snapchat can be used to strengthen the relationship between you and your clients. Using your videos to highlight new office features, insurance benefits, or special announcements is a great way to get your clients’ attention.
Grow your following by asking you clients to make testimonial videos to put on their personal Snapchat videos. These personal recommendations can go a long way, especially if you are targeting a very small area.
Comment on Local Holidays or Events
Rope in new clients by showing you are an active part of the community. One of Snapchat’s many features is the ability to submit to Local Stories. These videos are submitted from people in the area. While you can’t blatantly advertise your business, you can talk about how great the world around you is. This technique can help you get more followers who want to support local businesses.
Develop the Perfect Social Media Marketing Campaign
The trick to developing the perfect marketing campaign is diversification. Whether you are making videos for Snapchat or creating infographics for Twitter, Affordable American Insurance is here to help. Contact us to learn more marketing tips for independent agents.