Making Goals

 In Colorado Insurance Professional

Goals are very important and there are four main purposes to setting goals.

1. Motivating Your Staff, Team, or Friends
2. Focus
3. Accessing Results
4. Compare Your Results

Motivating Your Staff

Motivating your staff can come in many ways. Make sure each of your employees have the tools and ability to complete the task that was given. If this does not happen, you will frustrate your staff and lose productivity in the process. If your employees know that they can approach you for help it can be a great way to create synergy and motivate your workforce. Sean Covey said it best “Seek first to understand, then to be understood.” One will learn a lot by listening to their employees. If you can help your employees reach their life goals, they will be motivated and it will be a win-win situation. Empower your employees, they love to be able to help their clients and customers without sending them up the chain of command. Your customers and clients will like it too.


When there are goals on the table, there is something to work towards. It is like you setting your heading. One has to know where one is going to reach the correct destination. Make sure your goals are achievable. If they are not achievable your workforce will not be motivated to reach the other goals.

If you are making goals for your business or organization remember this acronym: SMART (Specific, Measurable, Attainable, Realistic, and Timely).

Accessing Results

How will you measure your results? Did your employees reach a positive ROI (Return on Investment)? What will your employees receive if they achieve your goals?

If you are planning on rewarding staff, consider having a range of rewards on a tier system. The tier system will motivate all your workers from your star performers to your average employee. Everyone can be successful with this system and they may try harder next time.

Compare Your Results

Did your team blow you away? I hope so. If you don’t have the money to reward them make sure they know you appreciate their hard work. Breakfast burritos and donuts go a long way in the eyes of your workers.

Affordable American Insurance

Affordable American Insurance is an Insurance broker focused on helping others find great insurance at an affordable price. We have agents all across Colorado.

Find your agent here:

You can always get a quote online too:

Affordable American Insurance

More Companies. More Options. More Savings.

Joshua Smith
Affordable American Insurance
Director of Social Media

Recommended Posts