Why It’s a Good Time to Be an Independent Insurance Agent
The Best Time to Own an Independent Insurance Agency is Now!
Owning a business is not easy. The independent insurance industry has faced some tough times, but right now, it is a good time to be part of it. If you play your cards right, you will have great results. It’s a good time to be an independent insurance agency owner, and here are three reasons why:
Customers Want More than a One-time Transaction
Captive agents provide an unusually bitter insurance sales experience. Nowadays, customers want more than just to buy insurance. They want to develop a relationship with their agent, so they can be confident in asking for advice about their ever-evolving insurance needs. A service that caters to their needs is what’s going to make them stick around and be loyal, and that’s the kind of treatment independent insurance agencies are known to give.
Digitally Savvy Agents Are Highly Valued
There is no doubt that we live in a digital world. If you’re trying to swim against the digital current, you risk drowning. Clients want to be able to manage all of their insurance transactions and needs online, to get a seamless buying experience. Hiring millennials is a great idea that can earn you many loyal clients, and incorporating technology that will allow you to give your customers the best customer experience possible, will put you ahead of the competition.
Owning an Agency Gives You Credibility with Small Business Owners
The fact that you are a small business owner will give you credibility with those clients who are also small business owners. They will trust you to advise them concerning their business insurance needs appropriately.