How to Write a High Quality Blog Post
Writing a high-quality, engaging blog post may sound difficult, but once you understand the format and expectations, it can be easy. Unlike blogging for pleasure, there are far more rules when you write on a business blog. If you want to develop a regular following for your independent insurance agency and keep them engaged, use this step-by-step guide.
Start with Brainstorming
It can be tempting to write the first thing that comes to mind, but your business content needs to be strategic. A well-thought-out idea can go a long way with your target audience. Write a few blog topics on a piece of paper. If you are stuck, try looking at the buyer lifecycle for a little inspiration.
Write the First Draft
While keyword research is essential, it shouldn’t be the most significant thing defining your blog. One way to make your blog feel more natural is to write your first draft without conducting extensive SEO research. Include your primary keyword as you normally would, but save the topic-specific searches for the next step.
Research and Enhance Your Post
When you have a personal blog, you can simply write what’s on your mind. Business blogs need to be precise and accurate. Not only should you fact-check your information, but you should also link to third-party non-competitive websites. This use of other resources can give your content credibility.
If you found a few search-engine friendly key phrases, try to find ways to fit them into your first draft naturally. Remember, you want to cater to your readers above all else!
Pictures, Videos, and Engaging Content
Sometimes, it isn’t what you say, but how you say it. You can deliver the best message, but without visuals, very few people will stick around to read it. Find stunning pictures or videos to go with your content, the more unique, the better. Infographics can also work wonders on blogs, as they help educate your audience using plenty of visual references. The goal isn’t to just provide industry insight, it’s to keep your audience engaged.
Once you have everything in place, read through everything you’ve written before posting. While you can make changes, first impressions can mean a lot.
Learn More Tips
At Affordable American Insurance, we want our independent agents to get the most out of their websites. To learn more blogging tips for your independent insurance agency, please contact us today.