How to Retain Your Customers During the Current Crisis
2 Customer Retention Tips That Can Help You Get Through the Pandemic
Our reality right now is like a moving target. Circumstances are constantly changing, and everybody is doing their best to adapt.
One of the challenges small businesses face in the current scenario is to maximize customer retention. How do you or can you keep your customers engaged from a distance? It may seem like a complicated task, but here are some tips that can help you retain your customers during this crisis.
Make Proactive Communication a Standard
With so many things happening, each day brings different news. Everybody is going through something. Customers can empathize with businesses in the middle of this situation, but the secret is to keep an open communication channel.
You know that song that goes “every breath you take, every move you make, I’ll be watching you”? Imagine your customers are dedicating that song to you. Businesses are on the spot, so don’t be afraid to “overcommunicate.” Even if you think that, you will likely be communicating just enough. Let your customers know if your business hours are changing, if you’re moving to a different location, if their point of contact has changed. They will always appreciate being in the know.
Embrace Digital Communication Channels
Leveraging video or streaming is a great way to keep your customers engaged. You could either do live Q&A sessions on social media —like Facebook or Instagram Live— to address frequently asked questions, give tips, or talk about your products or services. You could also record a video and upload it to your YouTube or Vimeo channel, and share that link via social media or email, so your customers can stay up to date with your business.
At Affordable American Insurance, we strive to be a reliable partner for all our members, offering valuable tips and resources to help them navigate successfully through all sorts of situations.