How to Get More Social Media Likes
Boosting social media engagement is always challenging, but it can be even harder in the insurance industry. Nobody wants to think about their insurance policies on a regular basis. This makes it harder to build a social media presence as an independent insurance agent. Aside from posting consistent, high-quality content, there are a few tricks that can help you grow your following.
Perfect Your Page
Before you start, make sure everything on your company page is perfect. Test any permanent links to ensure accuracy. Add professional photos and fill in any blank information. This will help your business appear more trustworthy.
Join Groups for Your Industry
Groups can be a great way to meet new people and network within your industry. This can also be a great way to build up your page. The more you interact with others in your industry, the more people will like and follow your activities. This can lead to referrals later on, but it is also a great way to boost your overall number of likes.
Get Involved in the Community
In addition to joining industry specific groups, you need to find ways to connect with a local audience online. Look for neighborhood-specific and general networking groups. Remember, the goal is to make connections, not just advertise. The more connections you make, the more people will naturally like your page.
Boost Your Posts
No one likes investing in paid advertising, but it can be a great way to boost your overall number of likes early on. Boosting every post, even with a small budget, can help put your content in front of people who wouldn’t usually see it. Don’t forget to set your audience before boosting the post; otherwise, you will be promoting to the entire United States!
Remind Your Clients
It doesn’t hurt to ask the people you see everyday to like your page. If you want to be a little more subtle, try adding “like us on Facebook” to the bottom of invoices or stationary. When clients express that they had a good experience with you, remind them that they can leave a 5-star review on your Facebook page and explain how much that helps your business grow.
Build a Great Social Media Presence
Whether you just want more Facebook likes or you are trying to find more ways to connect with your target audience, Affordable American Insurance is here to help. Contact us today to learn more tips for entrepreneurs in the insurance industry.