How Often Should You Post on Social Media?
When it comes to discussing how many times per day a company should post on social media, experts seem divided. Some suggest that businesses only need to post once or twice per day on social media to be successful. Others recommend posting as much as possible, so long as you are posting relevant information.
Spam Vs. Promotion
As an independent insurance agent, you may be tempted to post dozens of times per day on social media. While it’s a great way to show that you are an active user, this level of activity could have an adverse effect. Many users don’t want to see the same information over and over. Even if you’re trying to be helpful, posting several times about the same content may look like spam. If you want to promote your business on social media, you need to look like a real user who is trying to make a connection.
Two or Three Times Per Day
While “the norm” is a little different on each network, most businesses see success with posting once in the morning and once in the evening. Companies should only post more content if they have something unique to share. If you choose to post three times per day, mix up the kinds of content you are posting. Don’t just write links to your blog!
Focus on User Experience
Track how people are responding to each post. The goal of social media is to connect with others. If people stop connecting at a certain point, it could be a sign that you should scale back your campaign.
Advertising an Insurance Agency on Social Media
Promoting your business on social media is an integral part of being an Affordable American Insurance agent. To learn more tips for advertising your business online, please contact us today.