Embrace the New Year with a New Marketing Strategy

 In Blog, Tips for Independent Insurance Agents

5 Marketing Tips to Keep You Ahead of the Game in 2019

This is a great time to evaluate your current marketing strategy. A few actions could set you up for a more prosperous 2019. Here are some marketing tips to make your independent insurance agency stand out this year:

Put Your Networking Skills to Work

Did you know that 8 out of 10 people ask for recommendations from friends and family before purchasing a product or service? 82% to be exact. Word of mouth is incredibly important when it comes to promoting your business, and one of the most useful words of getting your name out there is by networking.

Connecting with people is essential, not only virtually but on a one-on-one basis. Getting involved in the community is a great way for people to trust you, as your name becomes associated with causes that show you care.

Revamp Your Email Strategy

Email marketing is essential, but it’s time to make some changes to the way we communicate with people over email. Personalizing your message is very important to have targeted campaigns that speak directly to the needs of everyone in your audience.

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Produce Video Content

Video is what’s bringing people together these days across a variety of social platforms. Videos can help decision-makers take action, and now that we’re all carrying a tiny camera in our pocket, it is super easy to record and share videos that will keep people engaged.

Give Your Social Media Posts a Boost

Social media advertising generates billions of dollars in revenue every year. Boosting your posts is an effective way to reach people beyond your network, and engage that audience.

Resort to Automated Marketing Tools

Automation. There’s a word everyone loves. It means it makes life easier for you, and who would say no to that? As a business owner trying to achieve more ambitious goals year after year, you know you need all the help you can get. Automating your marketing strategies is a great way to expand your reach without having to spend too much time on it. You can do that in-house or hire someone else to do it for you. However you decide to do it, you won’t regret it.

 

New plans should come along with new goals. If your goal is to grow your independent insurance agency this 2019, working on your marketing strategy is an excellent place to start. If you don’t yet have an independent insurance agency of your own, this is the perfect opportunity. Join AAI today and start the year by making dreams come true.

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