Email Marketing to Grow Your Independent Insurance Agency Part 1

 In Becoming an independent insurance agent, Blog, Tips for Independent Insurance Agents

Helping Grow Your Agency Through Email Marketing

We just kicked off a new year, and when you own a business, this is a great time to make positive changes that can help you grow and reach your goals for the next 365 days.

Technology is present in everything we do. From the car we drive to the phone we carry in our pockets. Businesses use technology every day to reach more customers and get closer to them. Email marketing might sound simple, but it is beneficial. Email might have come out in the 70s, but it is a technology that is still going strong today. Did you know that we send over 205 billion messages every single day?

Email is a preferred form of marketing for many customers, so why not leverage the power of email to benefit your independent insurance agency? We have five tips to help you through the process of email marketing. Here go the first two:

Personalize Your Message

The beauty of email marketing is that you can create highly targeted messages. The best approach is to keep content engaging and personal. One generic message for all your customers regardless might not be the best option. Instead, create a unique message for every segment of your audience, from leads to existing customers and even former clients. You want to stay away from emails that sound like a sales pitch and be more engaging and relatable.
Tips to Help You Grow Your Agency Through Email Marketing Part 1

Promote Your Agency

Email marketing is a great platform that allows you to get closer to your audience and tell them more about your story. Creating newsletters to give your customers the latest scoop about your agency is a great idea that will help them get to know your business better and stay informed about things that might be of interest to them.

  • Do you have any new products or services, or a new promotion? Tell them all about it!
  • Do you have any exciting news about you and your team? Feel free to be open about those things with your customers. Talk about your accomplishments or any other relevant information about your agency.
  • Share videos or articles where your agency might be featured. Are you active in your community? That’s valuable information worth sharing.


Email marketing is definitely a powerful way to drive attention to your independent insurance agency. Want to know the rest of the tips? Stay tuned for part 2 of this post coming next week.

Have you started your independent insurance agency yet? This might be your year! Join AAI and get started today!

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