Creating the Perfect Insurance Agency Blog
Business owners are always talking about the benefits they get from blogging. While it can be easy to come up with interesting topics in some industries, insurance can be a little harder to write about. If you want to get the most out of your content marketing, you need to be engaging, interesting, and helpful. Here are a few quick tips to help you get started with creating the perfect blog.
Know Your Audience
As an independent insurance agency, you should already have a good idea who your target audience is. Just like any other form of marketing, you need to picture your ideal customer in your mind. Then, you need to cater all of your content to that person. While your typical customer may want to hear about the benefits of insurance coverage, they probably don’t want to hear about it over and over again. Post a variety of content to keep them interested.
Don’t Just Sell
One of the biggest mistakes new marketers make is that they focus on selling insurance. While the goal of your blog is to get more people interested in your agency, you can’t do this simply by posting ads. Your content should reflect your brand and help people gain a better understanding of who you are. Posting a combination of useful information, agency news, short biographies, and press releases can go a long way.
Be Helpful and Inspiring
The majority of your content should help your audience solve a problem. These issues should be based on insurance, but shouldn’t promote your services too much. For example, don’t write “5 reasons to work with us,” write something like “5 signs you need to change insurance carriers.” This shift of focus shows the reader that you are a reliable source of information, making them more likely to share the content.
As you write, you will find that some posts work well and others don’t. If you want to create the perfect blog, you can’t stick to a formula. Instead, you need to offer more of what captivates your audience.
Learn More Content Marketing Tips
At Affordable American Insurance, we want to see each of our agents succeed. Check our blog frequently for more marketing techniques.