5 Simple Facebook Tips for Independant Insurance Agents
Facebook is the largest social media platforms, and one of the biggest ones new agents should be focusing on. However, being successful on Facebook means more than building an attractive profile and commenting on posts. There are many unspoken rules for businesses. As independent insurance agents, it is our duty to make sure we are using Facebook the right way.
Know Your Place on Facebook
If you are a business owner, you need to act like a professional at all times. Everything you post on Facebook can quickly become public knowledge, even if you use separate accounts. To avoid confrontation, keep everything business-casual. Don’t post controversial opinions or lewd comments; instead, focus on promoting your insurance services and showing off your happy, productive lifestyle.
Make Regular Posts
The most successful insurance agents on Facebook post several times per day, and all around the same time. Consistency is what keeps people coming back and regularly checking your page. While you can certainly post more, most agents write 1 to 3 unique Facebook posts each day.
Don’t Just Post Links – Variety is the Spice of Life!
It can be tempting to post only a link back to your blog and call it a day. However, this could lead to fewer followers and make you look like a spammer. Instead, write a variety of posts to keep things interesting.
Alternate between these types of posts:
- Links to blog
- Links to valuable, non-competitive resources
- Comments on industry news
- “Did you know” or fun facts
Provide Immediate Service
Many people use Facebook to vent to companies. Venting can be an easy way to communicate; however, you will always need to take swift action. Rude comments can travel very quickly. Prompt, courteous customer service skills are required to keep up with the demands of social media.
Invest a Little in Facebook Advertising Campaigns
If you have a Facebook page, try using the built-in advertising features to grow your followers. This straightforward form of advertising allows you to easily manage a marketing campaign and tailor it to your goals.