5 Easy Tips for Better Content
Many agents struggle with developing the perfect online marketing campaign. Finding unique blog topics week after week or trying to connect with people on social media can be difficult. Use these quick and easy tips to beat writer’s block, get traffic, and make a stronger connection with your readers.
Write a Little Every Day
Believe it or not, the more involved with your content, the better it will be. If you write a little bit every day, even if it’s just half a blog post or a few tweets, your quality can improve over time. Not only will this get you in the habit of doing regular updates, but it will also help you improve your typing speed as well. You’ll be able to produce better blogs in less time.
Start with a Unique Blog Title
Titles are the first exposure people have to your work. Agents should spend awhile coming up with creative blog titles. If you are lost, try answering common insurance questions or reading about the buying cycle and catering a new post to each phase. Avoid writing about the same topics, rewriting old content, or discussing general industry topics.
Use Social Media for Inspiration and Traffic
Social media is a useful tool that every independent agent should be investing in. Not only is it a great way to connect with your target audience and boost traffic, but it also helps you to stay in the loop. You’ll be able to identify topics your audience cares about quickly. This helps you cater your content more towards recent events or unique questions, giving your blog more of a purpose.
Take Plenty of Pictures
While some agents may be apprehensive about showing their face on the Internet, pictures say a thousand words. People love to see behind-the-scenes photos of local companies. Take pictures of your office, employee events, and staff to help make a human connection.
Don’t Be Afraid to Try New Things
Content marketing is always evolving, especially when it comes to SEO and social media. What worked yesterday might not work today. If you start to see a dip in traffic but are still getting high levels of engagement, you need to rethink your strategy. If your engagement starts to fall, you should examine how you are presenting each topic.
Get Additional Content Marketing Advice
Affordable American Insurance cares how each agency is being represented. If your independent agency is having trouble getting started with content marketing, please contact us today.