Where to spend your money when starting an independent insurance agency
Startup costs can be overwhelming. Before you even open your doors and have a chance to make money, you need to spend money, but there are ways to be smart about your startup costs. Here are a few areas where we recommend spending money.
There’s the first impression that you consciously make when you meet someone face to face for the first time, and then there’s the first impression that you make before you even realize it: online! Most of your clients will have already gotten an impression on you by your logo and your Web design.
Spend money to make a great first online impression
No matter what your momma told you, when it comes to online impressions, how you present your brand and your company visually will have a significant impact on whether the client who is checking you out is interested in finding out more. We’d love to tell you that great content will overcome a bad logo or a confusing, lackluster Web design, but when it comes to making a good first online impression, appearance matters a great deal.
Outsource your logo design
Starting an independent insurance agency isn’t cheap, and we know you’re trying to cut costs wherever you can. When it comes to logo design, finding a local graphic artist who can help you put together a great logo is money well spent. First of all, you won’t have the skills to design a logo to fit all platforms. It’s more than just drawing something on a piece of paper. Your logo not only needs to look great and represent your brand in one simple, memorable image, but it also needs to be formatted right so that it can be used on all platforms and mediums.
Your talents are best served on other aspects of starting a business, so leave the logo design and formatting to the professionals.
Outsource your Web design
The first place that your logo needs to go is on a brilliant website. It needs to be visually appealing, as well as easy to navigate and easy to use. Again, there’s formatting and code and all types of things that is best left to professional Web designers. Outsourcing your Web design, like outsourcing your logo design, is a sound investment.
A great Web designer will be able to help you design a website that helps you express who you are as a company, as well as how to emphasize and highlight your services and help you stand apart in the most efficient way possible.
Affordable American Insurance can help you succeed as an independent insurance agent
At AAI we give you the tools to transition from captive agent to independent agent. We will give you a turnkey business model, as well as courses and seminars on how to succeed as an independent agent. Find out how you can open an agency with AAI and become part of a fast growing network of independent insurance agents in Colorado, Arizona, and Utah.