Reaching customers mean an active online presence. That is not to say that you need to spam vigorously your accounts with whatever comes to mind, from your reaction to the finale of the Bachelor to tips on reducing insurance premiums. Your online presence needs to be engaging, informative, fun, and most importantly, relevant. Managing one account, making sure the content is all of those things, as well as being typo free and grammatically correct, takes time. And managing multiple accounts on multiple platforms often takes more time than you have to give.
What important task are okay to outsource
Outsourcing your social media is not a crime. It’s nothing to be ashamed of, we promise. In fact, most companies – from billion dollar corporations to tiny startups, to yours truly – have a blog, and are actively utilizing social media accounts. Facebook, Twitter, Instagram, LinkedIn, Google+, – and by the time I’m done writing this I’m sure there are going to be a few new platforms to play around with – are all becoming more and more important when it comes to connecting with clients and solidifying your brand. Even Snapchat stories are an increasingly popular way for companies to reach out to their customers.
Hire a communications company to create your online content
When you are just starting out, who has time to manage that many accounts? The truth is, no boss has the time to manage all of their accounts. At least not 100% of the time, and if you can’t do something 100%, then you need to get someone to help you.
One of the first things you should consider and take into account when you write up a budget and a business plan is making sure that you have competent people, not you, managing your social media and online content.
Finding the right social media partner
You’re wondering about losing the personal touch, aren’t you? The personal touch is one of the main things we have going for us as independent agency owners, so we certainly don’t want to take that away from you. We’ve spent a lot of time talking about how you need, to be honest, and friendly, personal and approachable to be a great leader for your team, as well as reach out to your audience as an expert in your industry. How can you expect your audience to trust you and to go to you for information or advice if the content they are reading is not being written by you? Finding the right communications company to manage your social media accounts is crucial. You need to find people that can mimic your voice, your cadence, the way you express yourself and organize your thoughts, advice, and opinions in a way that is easy, fun, and pleasant to read will maintain your integrity and make sure that it is still your voice coming through to your clientele.
Don’t think of it like you’re cheating on an English paper by paying one of your peers to write you report on Great Expectations. Think of it like you’re the President, and you need to hire a speechwriter.
Tips for independent insurance agents in Colorado
To succeed as an independent insurance agency owner you need to know how to manage your time and your money. Knowing what tasks to outsource and what tasks to keep in-house is a big part of being efficient. To learn how to run a successful business, join AAI, and get an instant network of independent agents and all the tools you need to be successful.