Don’t expect millennials to walk through your doors, sit down, and start asking you about insurance. They’re going to ask their friends and then they’re going to hit the World Wide Web to find answers, reviews, and purchasing options. If they can’t find you online, you’re not going to reach Millennials. Your 2017 marketing strategy should focus heavily on your online presence.
Building your online presence
Millennials are the largest segment of untouched, uninsured potential clients (until the next generation), and the people who find a way to reach this group are going to get a big reward. Marketing your agency should focus on reaching Millennials, and that means spending some time and money on building your online presence.
When Millennials are searching for insurance, they go to the Internet, and they will be diligent in their research. However, there’s a lot of misinformation out there, and insurance can be hard to understand. The Internet needs honest, sound, knowledgeable, and approachable experts to guide Millennials in their online quest for insurance. Remember that little paperclip helper in Microsoft Word that used to pop up and ask if you needed help with whatever you were doing? You need to be like that paperclip to Millennials when they’re looking to buy insurance.
Quick side note: don’t talk about that paperclip guy to Millennials, because they won’t know what you’re talking about.
Meet millennials on their turf
You also need to be immediate when dealing with Millennials. They are impatient, and when they want something, they want it now. You need to be more flexible with your availability, and you need to be mobile. Your website needs to be mobile-friendly, but you also need to be physically mobile and ready to meet your Millennial clients on their turf, because they won’t take the time to come to your turf.
Insurance industry insights
At Affordable American Insurance, we are independent insurance agents in Colorado, Arizona, and Utah, but we work together to shape the future of the insurance industry.