For the independent business or agency owner, setting achievable goals is the secret to their success. Setting the right goals isn’t as easy as it sounds. You want to hit it just right, not making your goals so big that they become impossible to achieve, and not so small that you aren’t driving your business forward at a quick enough rate.
How to set goals for your independent agency or business
Not understanding how to set the right goals is discouraging and can suck the lifeblood out of even the most driven and enthusiastic entrepreneur. Being able to set the right goals for your business will not only drive growth and ensure success but will give you energy and encouragement to reach for newer and bigger goals. As your business expands and your profits grow, your goals should grow along with your success.
Time is money
Setting the wrong goals, failing and having to start over again takes time, and it takes money; money that a small independent business owner doesn’t have. Set your goals wisely and minimize the time wasted on trying to achieve the unachievable goal.
Be inspired by your goals
When you set goals, make them something that excites you. If you set goals that you think are important but that don’t get your juices flowing, then it’s not a good goal for your business. When you start an independent business, passion should be a big factor in your decision to go independent. If your goals aren’t stimulating that passion, they might not be the right goals for you or your business.
Be motivated to achieve your goals
An uninspiring goal is going to be hard to reach if for no other reason than you just don’t want to. If you don’t feel inspired to achieve the goals you are setting or if you lack commitment, it’s not a realistic goal, and it is destined to fail.
Plan of action
Once you have set goals that are inspiring and make you feel passionate and motivated, you need to sit down and formulate a plan of action. Before you go high-fiving yourself for coming up with an awesome goal, make sure you understand the best way to go about achieving that goal. Making a plan will keep you focused, keep you on track, and get you quickly from point A to point B without a lot of twists and turns, all of which take time, and all of which will cost you money.
Starting a business in Colorado, Arizona, and Utah
Affordable American Insurance (AAI) provides the tools, technology, and training for independent business and agency owners in Colorado, Arizona, and Utah. Start your business with AAI and get a turnkey business model for a captive agent to transition to the independent world, or for an entrepreneur to reach their dreams of independent success.
Start your business with AAI or if you’re already an independent agent, join us!