There are many startup costs involved in starting a new agency or business. You need to assemble the right team, and then you need to start marketing your business so that you can start building a customer base. Here are a few essential expenses for a startup.
Conducting thorough and comprehensive market research
Whatever you are selling, whether it’s a service or a product, you are going to need to spend money to conduct market research. You need to put your own independent questionnaires in the field and gather first-hand information, as well as analyze and research data that has already been conducted and is available.
Your market research will help you write up a business plan, and give you a roadmap to your long-term business goals. If you launch your business before conducting market research, it is like heading into unchartered territory without a navigational system in place.
Excellent customer service
Once the marketing research has told you where your customers are, what they want, and how they want to buy it, it’s time to make it easy for them to find you and get in touch with you. Without great customer service, you won’t be able to retain your clients, or acquire new ones. People like to think that their product is so great it could sell itself, but the truth is, a lot of work goes into selling a product. You need to be available, knowledgeable, transparent, friendly, and quick.
Building a mobile-friendly website
The most productive method of reaching out to your customers and creating easy access to you and your product or service is to create an appealing, yet functional, website. But don’t stop there! Making your website mobile-friendly means that you are available to all people at all times. You don’t want to lose out on clients because they couldn’t access your information from their phone.
Turnkey business model for independent insurance agents and entrepreneurs
At AAI, we want to help independent insurance agents and entrepreneurs in Colorado, Utah, and Arizona make smart business decisions. We provide our members with business development seminars and courses, as well as a network of like-minded independent business owners who can provide guidance and advice.
For more information on how to join Colorado’s largest insurance brokerage, go to affordableamericaninsurance.com.